What type of marketing is groupon

Just because businesses are discounting products and services, does not mean they are struggling financially. They might be looking to explore a new demographic of customers or test a new service offering, manage demand during slow periods or get rid of extra inventory, get in front of the holiday rush or just want some help with marketing their business.

Many well-known, thriving companies have used Groupon to promote their businesses. Wondering how your business might fit into our list of existing local and international merchants?

Do a quick search on the Groupon website , and see for yourself! We recognize hesitations when it comes to working with Groupon, and are doing our best to address any questions—or concerns—about our business model and marketing strategies.

The best way to figure out if Groupon is a good fit for your business is to do some research on the GrouponMerchant website and read about the potential benefits to your business. And, of course, if you have any questions, please feel free to reach out to us at any time to get started! If you have any other questions about how Groupon works, or how to incorporate running a Groupon campaign into your current marketing strategy, let us know in the comments!

FAQ Menu. Fill 1 Login. Sign Up Now. Chelsea Haynes. November 30, How Groupon Works. How does Groupon work as part of a marketing strategy to promote my business? In fact, Groupon is the 1 retail app on iOS and Android 3. John does the books and realizes:. John made a profit. We replaced the profit margins, the groupon value, and units sold. The spreadsheet did the rest. This may be a stretch, but this whole scenario was built to be a stretch.

During this time we also talked to more businesses and found a few real Chicago stories although everyone is a bit hesitant to share their numbers. A couple of them stood out:. I was walking down the street in Nov. Inside they had a Groupon sign, so of course I took the opportunity to ask a few question.

The owner was manning the store, as it is common in many small businesses. She said the Groupon was a big success.

I bought my hat an adorable bamboo fiber hat, at a price that I later regretted, but I was more preoccupied with the Groupoon story , and mentioned I was sad they were closing and leaving the neighborhood. Which I was I am a huge believer in the good local economies can bring to all of us. The owner turned obviously uncomfortable and uttered something about tough times.

So I felt too bad to ask my big big question — Since they were forced to close the business why did she consider the Groupon a big success?

We may never know…. At the time this was all going down, I was still commuting to the city from the suburbs as many other Groupon salespeople did and the train schedule did not line up well with this change. I would get home at 10 p. Because this was definitely wrong, Groupon eventually lost a class-action lawsuit based on salespeople being misclassified as exempt employees during these periods of forced overtime.

But still, it was a nice win against an enterprise organization that treats its employees as commodities, whose seats are more valuable to the company than the living, breathing people who sat in them. This may be particularly of interest to you if you are a Groupon stockholder or are considering the purchase of Groupon stock. It became a different company from that point on. They take in money on behalf of the merchant and pay it out to them over time.

To stockholders, this positioned Groupon as taking in much more revenue than it was really entitled to. During my time at Groupon, my goal was always to create win-win-win deals for the company, the customers, and most importantly, the merchant who put their trust in me.

With the right deal structure, I honestly do believe that marketing your business on Groupon can be a good thing. But with the wrong deal structure, marketing on Groupon could bankrupt you. Maddy Osman creates engaging content with SEO best practices for marketing thought leaders and agencies that have their hands full SEJ » Tools.

Working in sales at Groupon was my first full-time job after graduating from college. How much a business will make by working with Groupon starts with the sales price for the deal. Category Local Search Tools.

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